The evolution of online shopping has opened door of chance to provide a competitive advantage over firms. Online shopping has grown in popularity over the years mainly because people find it convenient for the comfort of their home or workplace. | Customer satisfication towards online shopping a study with reference to Chittoor district International Journal of Management IJM Volume 7 Issue 3 March-April 2016 pp. 34-38 Article ID IJM_07_03_005 Available online at http IJM JType IJM amp VType 7 amp IType 3 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication CUSTOMER SATISFICATION TOWARDS ONLINE SHOPPING A STUDY WITH REFERENCE TO CHITTOOR DISTRICT Dr. D. SUDHAKAR Academic Consultant School of Commerce and Management Dravidian University Kuppam Chittoor Dst Andhra Pradesh- 517426 DEVA KUMARI Academic Consultant School of Commerce and Management Dravidian University Kuppam Chittoor Dst Andhra Pradesh- 517426 ABSTRACT Online shopping is a present phenomenon which has developed a good importance in the trendy business environment. The evolution of online shopping has opened door of chance to provide a competitive advantage over firms. Online shopping has grown in popularity over the years mainly because people find it convenient for the comfort of their home or workplace. In the recent past web possesses a precious place within the economic activities. It makes the lifetime of customers prosper and sleek. Now-a-days individuals show their interest on web. They currently feel glad by getting the product online. So this paper focuses on customer perception and satisfaction towards online shopping. Key words Websites Customer Perception Satisfaction Cite this Article Dr. D. Sudhakar and Deva Kumari Customer Satisfication Towards Online Shopping A Study with Reference to Chittoor District. International Journal of Management 7 3 2016 pp. 34-38. http IJM JType IJM amp VType 7 amp IType 3 1. INTRODUCTION The World Wide Web has grown incredibly since its inception in 1990 and by 1991 it was opened for commercial use. The internet explosion has opened doors to a new .
