The study was carried out in one of the hill state of India, Uttarakhand. The research was confined to two hill villages selected at random from Kumaon and Garhwal division respectively. The present paper is centred on understanding the psychological and communication characteristics of opinion leaders identified among the farm women. Out of 298 respondents selected as sample for the study, twenty four respondents were revealed to influence the actions and decisions of fellow farm women. |
