This study aims to analyze the perceptions regarding shipping companies’ corporate image and reputation in Republic of Korea, China, Japan, and Thailand. For this study, the shipping industry is confined to the bulk and container shipping sectors to prevent confusion arising from the different sectors. | 1065 Int. J Sup. Chain. Mgt Vol. 8 No. 3 June 2019 Corporate Image and Reputation in the Shipping Industry in Four Asian Countries Republic of Korea China Japan and Thailand Hyunmi Jang 1 Ho Park2 Sang Youl Kim 3 Pairach Piboonrungroj4 Graduate School of International Studies Pusan National University 2 Busandaehak-ro 63beon-gil Geumjeong-gu Busan 609-735 Republic of Korea jangh01@ ksy@ 2 Department of Logistics Kunsan National University 558 Daehak-ro Gunsan-si 54150 Republic of Korea hpark0321@ Corresponding Author 4 Supply Chain Economic Research Centre SCERC Chiang Mai University 239 Huay Kaew Road Muang District Chiang mai 50200 Thailand me@ Abstract This study aims to analyze the perceptions 1. Introduction regarding shipping companies corporate image and reputation in Republic of Korea China Japan and In recent years corporate image and Thailand. For this study the shipping industry is confined to the bulk and container shipping sectors to reputation have come to play an important prevent confusion arising from the different sectors. role in corporate competitiveness. Having An international questionnaire survey was a superior image and reputation can administered in each country. The participants were asked to report their perceptions on eight indicators increase a firm s profit margin trust of corporate image and seven indicators of corporate employee confidence loyalty investor reputation relating to the shipping companies. support and community favor leading to Descriptive analyses and a one-way between-groups analysis of variance ANOVA were conducted using outstanding relationships with customers SPSS 20. Findings show that there are significant and business partners. The shipping differences in perceptions concerning corporate industry however has a very low image image and reputation among four countries. Some cases show significant differences in the analyses in and can even be said to suffer from a line
