The data collected using purposive sampling and Slovin formula. The hypothesis of this research is tested by multiple linier regression. The research results showed that the variable site design, informative, security and communication have a partialy significant effect to the online shopping customer satisfaction, while the convenience of shopping variable is not significant. This understandable because each online store has different system and procedure that incovenience for consumers. | 174 Int. J Sup. Chain. Mgt Vol. 8 No. 1 February 2019 Influence of Website Characteristics to Customer Satisfaction on Online Stores Triesti Candrawati 1 Retno Widiastuti 2 Widi Dwi Ernawati 3 Politeknik Negeri Malang Indonesia 1 esticandra28@ Abstract The development of online business is The development of this increasingly very rapidly in now days. Therefore the online sophisticated technology brought the change of business requires a lot of effort compete with similiar Indonesian society in terms of people s lifestyle business. To be surviving inthe online business can be with the trend of online shopping through the done by providing maximum satisfaction to internet. Man in this case is no longer concerned consumers and maintaining belief in the products about limits distance space and time. In everyday offered both in terms of price and quality of goods by life it is rare for people who make face-to-face or using a good website. The characteristics of the verbal conversation but have shifted their website will be a major concern fot the consumers conversation in writing. We know the development when they are shopping online the characteristics of communication tools for now is very website consist of the convenience of shopping the remarkable in addition to mobile phones that can be used to send messages in a very short time now site design informative information security and the Internet also has a very big role as a source of communication. The purpose of this study is to information that even the network has spread determine the effect of Website Characteristics to across all parts of this earth. With the increasing Consumers Satisfaction. The research methode in number of Indonesian population of course this will case study at Accounting Management Study also increase the use of the internet in Indonesia Program at Polytechnic State of Malang. The data thus online based business opportunities will collected using purposive sampling and Slovin
