This article seeks to assess the cost of losing customers and, consequently, the credibility of the organization in the target market. For the wider scope of content, supply chain of mobile phone companies are targeted as a community has been evaluated. The results of the survey showed that today's companies should pay more attention to lost customers, and take measures to reduce them. | 413 Int. J Sup. Chain. Mgt Vol. 8 No. 1 February 2019 Investigating the Cost of Losing Customers and the Credibility of the Organization in the Market with the Approach to Supply Chain of Mobile Companies Donya Jasim Sahib1 Nuha Aadl Abdali Al-Tameemi2 Naser Mohsin Jebur3 1 college of science university of AL-Qadisiyah Iraq 1Donyajasim26@ 2 college of medicine university of AL-Qadisiyah Iraq 3 college of pharmacy university of AL-Qadisiyah Iraq Abstract- This article seeks to assess the cost of losing satisfied and keep them. Attention to customer customers and consequently the credibility of the preservation is the basis for the growth and survival of organization in the target market. For the wider scope of the organization while the loss of a client s loss will be content supply chain of mobile phone companies are rival to the company s profits. 1 . Today s companies targeted as a community has been evaluated. The results must pay more attention to lost customers and take of the survey showed that today s companies should pay more attention to lost customers and take measures to measures to reduce them. Reducing the proportion of reduce them. The loss of the customer for any reason lost customers involves a four-step process. The first imposes an irreparable cost on the company. In the step is to measure the extent of customer retention. For meantime telecom operators as an example of the example for a magazine the number of customers who purpose of this study in terms of having more are about to renew their subscription is a good measure competition with competitors will cause the loss of to measure the ratio of customer retention. But for a customer to each one to attract the competitor. higher education institution the best ratio is to keep Unfortunately you cannot do anything about those students from the first year to the second year or the customers who leave the field of practice or leave a graduation rate
