This study summarizes a sample of the managers of the Iraqi cellular communications company with 84 employees. The company is a service organization responsible for providing integrated telecommunications services. As a management system that uses human, technical, material and financial resources, its size and value increase in line with technical progress. The demand for telecommunication services is increasing for several factors, the most important being the only means available to the majority and to the increase in population. | 416 Int. J Sup. Chain. Mgt Vol. 8 No. 1 February 2019 The Impact of Knowledge Processes and Customer Relationship Management CRM on Services Quality along Supply Chain Bilal .J. Al-Qaysi1 Hafsa Atallah Hussein2 1 2 Al- Rasheed University College Baghdad Iraq Middle Technical Unversity Institute of Medical Technology Almansour 2hafsaataallah@ Abstract- This study summarizes a sample of the 1. Introduction managers of the Iraqi cellular communications Since the 1980s under the third millennium shade company with 84 employees. The company is a business organizations have not only endeavor for service organization responsible for providing profit maximize profit and value only by reducing integrated telecommunications services. As a costs and increasing benefits and excellence but the management system that uses human technical concept of relationship marketing has become a key material and financial resources its size and value element of the overall strategy of the organization as the increase in line with technical progress. The demand client is a partner in the organization and its assets not for telecommunication services is increasing for only a buyer and that the relationship is not an end in several factors the most important being the only itself and customers are no longer easy targets to reach means available to the majority and to the increase but a means to gain and increase customer loyalty in population. The aim of this study is to develop and retention and profitability resulting from that important test a empirical model to link knowledge relationship where customer interest and work began to management processes and customer relationship know and understand his needs and desires and provide management to the quality of services along supply value to him to achieve his satisfaction as a partner in chain. The problem of the study was formed through the process of value creation and became a voice many mental and .
