This paper aims to review a framework that investigate the effectiveness of mass marketing communication as a digital logistics tools toward promoting a new online public service platform “iakaun” for Employees Provident Fund (EPF). The use of online public service platform by the government for participatory and interactive relationships is increasing today. | 177 Int. J Sup. Chain. Mgt Vol. 8 No. 4 August 2019 The Effectiveness of Mass Marketing Communication as a Digital Logistics Tools in Promoting a New Online Public Service Platform Irwan Ibrahim1 Albert Feisal @ Muhd Feisal Ismail2 Afizan Amer3 and Siti Hajar Md. Jani4 1 Universiti Teknologi Mara Puncak Alam Selangor Malaysia. 2 Universiti Teknikal Malaysia Melaka 3 Universiti Teknologi Mara Rembau Negeri Sembilan Malaysia. 4 Universiti Teknologi Mara Kuala Pilah Negeri Sembilan Malaysia. 1 irwan623@ 2 feisal@ 3 afizanamer@ 4 sitihajar04@ Abstract - This paper aims to review a framework that public relations events or experiences sales investigate the effectiveness of mass marketing promotion direct marketing and personal selling 3 . communication as a digital logistics tools toward These activities help companies to communicate the promoting a new online public service platform i- products or services message to consumer through akaun for Employees Provident Fund EPF . The use of different platforms of promotion activity that will play online public service platform by the government for participatory and interactive relationships is increasing a huge role in putting across the organization s today. More precisely the descriptive nature of the study message to achieve the business goals. From these six resides in its ability to explain how mass marketing types of promotional activities there are three activities communication as a digital logistics tools can promote portray mass communication criteria. Realizing the the usage of new online service platform users regard the differences in communication channels or tools leads status performance of advertising public relation and to effectiveness and cost this study examines event as mass marketing as a digital logistics tools. A marketing communications as divided into mass critical analysis of mass marketing communication as a media personal and device-mediated
