This study will investigate the fruit dealer’s business risks exposure and profile within the context of Malaysian palm oil environment. The uniqueness of this study lies in its attempt to explore new knowledge regarding business risks faced by the agriculture intermediaries. | 622 Int. J Sup. Chain. Mgt Vol. 8 No. 1 February 2019 A Study of Palm Oil Fruit Dealers Business Risks Ahmad Raflis Che Omar 1 Suraiya Ishak 2 Faculty of Economics and Management National University of Malaysia 43600 Bangi Selangor Malaysia Faculty of Social Science and Humanities National University of Malaysia 43600 Bangi Selangor Malaysia 1raflis@ 2suraiya@ Abstract This study examines the palm oil fruit and wealth accumulation. Entrepreneurs are dealers FDs risks within their business venture. We individual who able to recognize opportunities employed interview method to gather fresh data from meanwhile others merely see chaos and confusions. five 5 informants in Selangor. The finding revealed Thus entrepreneurs possess different that the fruit dealers possess some element of characteristics and behaviours from managers and entrepreneurial risks comprises of willingness to small business owners 8 9 . accept calculated risks ability to foresee opportunities visionary and self-determination. The In this context FDs can be regarded as an FDs have encountered business risks arises from the entrepreneurs based on their risk taking propensity. normal fresh fruit bunches FFB purchase and Therefore this study will investigate the fruit selling activities. FDs are also exposing to default risk dealer s business risks exposure and profile within due to the credit facilities or trust based-loans the context of Malaysian palm oil environment. provided to the local palm oil smallholders. Overall The uniqueness of this study lies in its attempt to the fruit dealers seem to perform a defensive and reactive response towards the exposed risks rather explore new knowledge regarding business risks than relatively employing pro-active strategies to faced by the agriculture intermediaries. mitigate the occurrence of the risks. Keywords - Palm oil fruit dealers risks business risk 2. Literature Review agriculture. The salient characteristic of entrepreneurs is .
