The objectives of this research are to study which factors in the supply chain affect the education requirement for Master's Degree in an Open University in Thailand by using the Services Marketing Mixed 7Ps as a main concept. The sample group consists of 208 MBA students. The research tools are questionnaires. The statistics used to describe and analyze the data are means, standard deviations, tested following the research objectives with t-test, F-test, and Pearson Correlation Coefficient. |
