The main purpose of the current study is to investigate the impact of product modularity, Mass customization, and supply chain integration on the competitive performance of the textile and appraisal sector of Indonesia. In addition to that, the study has also examined the moderating role of open book accounting in the relationship between product modularity and competitive performance and in the relationship between supply chain quality integration and competitive performance. The hypotheses have been developed using the existing theories and the objectives have been set for the study. The data was collected using survey method. |
