The Marketing Research Process: 11 Steps Establishing the Need for Marketing Research • Step Two: Defining the Problem • Step Three: Establishing Research Objectives • Step Four: Determining Research Design • Step Five: Identifying Information Types and Sources | The Marketing Research Process The Marketing Research Process 11 Steps Step One Step Two Step Three Step Four Step Five Step Six Ch 2 Establishing the Need for Marketing Research Defining the Problem Establishing Research Objectives Determining Research Design Identifying Information Types and Sources Determining Methods of Accessing Data The Marketing Research Process 11 Steps Step Seven Designing Data Collection Forms Step Eight Determining Sample Plan and Size Step Nine Collecting Data Step Ten Analyzing Data Step Eleven Preparing and Presenting the Final Report Ch 2
