You did it, you keep it. It's your proof of capability, your proof of progress, your proof of direction. Now let's look more closely at how to target your prospects needs in practice. Determining Your Target's Needs Despite my own little story above, it is, however, not a good idea to wait until you are in interview to try and find out the kind of thing that might be covered. So how do you get an inkling beforehand? There's a number of ways. It takes a bit of thought, but it can really pay dividends. .
