Inside The Minds recognize the “circle of cross-influence.” They must expand their knowledge of the new stakeholders, such as NGOs, and investigate every possible means of communicating with them. PR professionals must assure substantive, factual content to ensure acceptance of material by end users. Given a continuously improved offering, we have the ability to become the primary communications methodology for the complex business issues coming in the years ahead. Richard Edelman was named president and chief executive officer, Edelman Public Relations Worldwide in September 1996. Before that, he served as president of Edelman Public Relations, . operations, regional manager, Europe, and manager.
