Inside The Minds Creating Breakthrough Campaigns The key measurement of success for our firm is the quality and longevity of our relationships with clients, employees, the media, and our valued business partners. Specifically, in terms of creating a successful long-term client relationship, it is about continuing to deliver meaningful business results that help these organizations achieve their marketing and corporate objectives. If a marketer wants to bring their brand to life and have it communicate and interact with its target customers, they need to support it with a robust public relations campaign. The role of public relations is to communicate the.
