The Marketing Leadership Audit has educational and team building components. One objective of this session is to assess your place or company’s market orientation. You will see that there are several underlying factors to market orientation and that the extent to which a manager of a company/place is market-oriented –and a leader—is somewhat contingent upon perception. A second objective therefore is to give you the opportunity to discuss openly with your differences in perceptions about your market orientation and to consider areas in which your team can be strengthened and thus become or continue to be a
