Describe what a business strategy and implementation plan are. | Chapter 9 EC Strategy and Implementation Plan Learning Objectives Describe what a business strategy and implementation plan are Understand the process of formulating EC strategies Explain the issues involved in EC implementation planning Experience the role of intelligent agents in the strategic perspective Characterize how the strategic planning evolves throughout the business cycle Describe the key management issues in the strategic planning IBM’s E-Business’s Strategy Following four goals: To lead IBM’s strategy to transform itself into e-business and to act as a catalyst to help facilitate that transformation. To help out business units become more effective in their use of the Internet/intranet, both internally and with their customers. To establish a strategy for the corporate Internet site. This would include a definition of how it should look, ‘feel’ and be navigated. In short, to create an online environment most conducive to customers doing business with IBM. To leverage the | Chapter 9 EC Strategy and Implementation Plan Learning Objectives Describe what a business strategy and implementation plan are Understand the process of formulating EC strategies Explain the issues involved in EC implementation planning Experience the role of intelligent agents in the strategic perspective Characterize how the strategic planning evolves throughout the business cycle Describe the key management issues in the strategic planning IBM’s E-Business’s Strategy Following four goals: To lead IBM’s strategy to transform itself into e-business and to act as a catalyst to help facilitate that transformation. To help out business units become more effective in their use of the Internet/intranet, both internally and with their customers. To establish a strategy for the corporate Internet site. This would include a definition of how it should look, ‘feel’ and be navigated. In short, to create an online environment most conducive to customers doing business with IBM. To leverage the wealth of e-business transformational case studies there are within IBM to highlight the potential of e-business to IBM’s customers. IBM focused on key initiatives: IBM’s E-Business’s Strategy (cont.) e-commerce— selling more goods via the Web e-care for customers— providing all kinds of customer support on-line e-care for business partners— dedicated services providing faster, better information for these important groups e-care for employees— improving the effectiveness of IBMers by making the right information and services available to them e-procurement— working closely with IBM’s customers and suppliers to improve the tendering process and to better administer the huge number of transactions involved e-marketing communications— using the Internet to better communicate IBM’s marketing stance Strategic Planning for EC Industry and competitive analysis Strategy formulation Strategy reassessment Implement-ation plan Industry and Competitive Analysis Monitoring, evaluating, .
