Tham khảo tài liệu 'new products management- chapter 20 public policy issues', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | CHAPTER 20 PUBLIC POLICY ISSUES McGraw-Hill/Irwin Copyright ©2006 The McGraw-Hill Companies, Inc. All right reserved. Life Cycle of a Public Concern Stirring Trial Support Political Arena Regulatory Adjustment Figure Product Liability: Typology of Injury Sources Inherent Risk in Product Design Defects Dangerous Condition No Safety Device Inadequate Materials Defects in Manufacture Inadequate Instructions or Warnings Dangers After Use Four Legal Bases for Product Liability Negligence Manufacturer let the product be injurious Warranty A promise Express warranty: a statement of fact about a product Implied warranty: arises when product is made available for a given use Four Legal Bases for Product Liability (continued) Strict Liability Seller is responsible for not putting a defective product on the market Defenses: assumption of risk; unforeseeable misuse; not defective Misrepresentation Implied use of product, even if not defective Other Legislation Consumer Product Safety . | CHAPTER 20 PUBLIC POLICY ISSUES McGraw-Hill/Irwin Copyright ©2006 The McGraw-Hill Companies, Inc. All right reserved. Life Cycle of a Public Concern Stirring Trial Support Political Arena Regulatory Adjustment Figure Product Liability: Typology of Injury Sources Inherent Risk in Product Design Defects Dangerous Condition No Safety Device Inadequate Materials Defects in Manufacture Inadequate Instructions or Warnings Dangers After Use Four Legal Bases for Product Liability Negligence Manufacturer let the product be injurious Warranty A promise Express warranty: a statement of fact about a product Implied warranty: arises when product is made available for a given use Four Legal Bases for Product Liability (continued) Strict Liability Seller is responsible for not putting a defective product on the market Defenses: assumption of risk; unforeseeable misuse; not defective Misrepresentation Implied use of product, even if not defective Other Legislation Consumer Product Safety Act/Safety Commission Which Are the Real Product Warning Labels? 1. On a disposable razor: “Do not use this product during an earthquake.” 2. On a rock garden: “Eating rocks may lead to broken teeth.” 3. On a roll of Life Savers: “Not for use as a flotation device.” 4. On a hair dryer: “Do not use while sleeping.” 5. On a piano: “Harmful or fatal if swallowed.” 6. On a cardboard windshield sun shade: “Warning: Do not drive with sun shield in place.” 7. On shin guards: “Shin guards cannot protect any part of the body they do not cover.” 8. On syrup of ipecac: “Caution: may induce vomiting.” 9. On an iron: “Do not iron clothes while being worn.” 10. On a plastic sled: “Not to be eaten or burned.” 11. On work gloves: “For best results, do not leave at crime scene.” 12. On a jet ski: “Riders may suffer injury due to forceful entry of water into body cavities while falling off this craft.” 13. On a carpenter’s router: “This product not intended for use as a dentist’s drill.” 14. On a blender: .
