Tham khảo tài liệu 'market leader upper intermediate coursebook phần 3', ngoại ngữ, kỹ năng đọc tiếng anh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 4 Success I Current situation Camden s current four-year sponsorship deal with an insurance company is about to finish. Sophie Legrange is considering a new and better deal with United Media pic the powerful publishing TV production and mobile phone group. It. is not only the increased money from sponsorship which appeals to Camden however. United Media s broad range of business activities would offer many other 1 1 opportunities to increase 1 w revenue. 1 w United Media is interested in 1 w V Camden because the club s 1 w success has brought it over 4m 1 w w fans in the UK and 40m in the Far East. Camden played a friendly match recently in China which was watched live by a Chinese audience of over 250m. Representatives of Camden and United Media are meeting shortly to discuss a possible sponsorship deal. Q Listen to the excerpt from the radio programme sporting World. How does it affect the result of your negotiation b JiQain Tin re Calden r of the col ents and dub 7 for Task You are members of the negotiating team of either Camden FC turn to page 147 or United Media pic turn to page 154 . 1 Read your role card and prepare for the negotiation. Work out your objectives priorities strategy and tactics. Think carefully about what concessions you are willing to make. An agenda has been prepared in advance of the meeting. 2 Do the negotiation. Writing 1 If the negotiation was successful write a press release from the point of view of either Camden FC or United Media outlining the main points of the agreement and the benefits to the organisation you represent. The tone and style of the message should express pleasure and optimism. or 2 If the negotiation was unsuccessful write a letter to your opposite number in the negotiation expressing your regret that you were unable to make a deal. However you should indicate that you might be willing to reopen negotiations in the future as clearly there could be areas of mutual benefit. Writing file pages 138 and 141 Job .
