Tham khảo tài liệu 'giáo trình public relation trong marketing phần 5', kinh doanh - tiếp thị, pr-truyền thông phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | ANGLES PR professionals specialise in finding angles to get publicity in the major mass media. Ex If the company is launching a new product straightforward product information is unlikely to make the new pages. But creative PR staff may find an angle that a certain client company has gained 30 increase in efficiency by using the product. DINH TIEN MINH 13 EXTROVERTED WRITING PUTTING YOURSELF IN THEIR SHOES Writing for the media must be extroverted not introverted - Imagine someone you know unassociated with the subject reading in front of you. Never writing in relation to your own needs attitude and intellectual capacity. PR is about the Public. DINH TIEN MINH 14 7 EXTROVERTED WRITING Write simply. Use common words. Avoid jargon technical terms. Write for the reader and look for angles that will interest the average readers or listeners. DINH TIEN MINH 15 TIME IS THE ESSENCE Timing The need to meet deadlines and the special considerations in timing your message. Television Radio Newspaper morning afternoon weekly bi-weekly The earlier The better DINH TIEN MINH 16 8 MEDIA STYLE Criticise or Criticize Program or Programme Honor or Honour Mr. with male surnames and Mrs. or Ms. with female 10 or ten Media style book DINH TIEN MINH 17 THE INTRO or LEAD The launching pad of a news release for the media is the introduction referred to as the INTRO or the LEAD Three principles of a lead No more than 25 words News comes first who what when where Active voice not passive 18 DINH TIEN MINH
