the lexus and the olive tree thomas l friedman phần 5

sản xuất hàng hóa tốt hơn cho lớn, các nhà bán lẻ toàn cầu, thương hiệu. Chạy đua để dưới cùng với Bangladesh là một trò chơi không giành chiến thắng, ông giải thích. Cách duy nhất để xây dựng mối quan hệ lâu dài với các thương hiệu toàn cầu lớn là để sản xuất các sản phẩm cao hơn và chất lượng cao hơn theo điều kiện làm việc tốt hơn và tốt hơn. | produces better goods for big global brand-name retailers. Racing to the bottom with Bangladesh is a no-win game he explained. The only way to build long-term relationships with the big global brands is to produce higher and higher-quality products under better and better working conditions. Those brand retailers are now demanding not only better prices and quality but better conditions for workers explained Amalean. This is not because Victoria s Secret has suddenly become socially conscious but because American consumers and college students have become more socially conscious as a result of some very high-profile anti-sweat shop campaigns. And these consumers are now telling stores that they do not want to be wearing goods made under sweatshop conditions. In other words one of the big reasons working conditions have improved in Sri Lankan textile factories is not because Sri Lanka put up walls against globalization but because in today s global economy Sri Lankan manufacturers must tie themselves to big Western retailers to survive and the more they do that the more their factory standards have to meet the workplace norms being demanded by Western consumers. When the buyers from Victoria s Secret and the other big brands come through now working conditions is one of the first things they ask about said Amalean. They have to because they have customers asking them about it. A few days after visiting the Slimline factory I attended a breakfast with a group of young Internet entrepreneurs several of whom complained that one reason their infant companies were not developing much software of their own yet was because there was no effective local copyright law to prevent anyone from stealing it. They also complained that Microsoft had refused to enter the Sri Lankan market because of the lack of an intellectual property law. At that point Lalith B. Gamage who headed Sri Lanka s staterun Institute of Information Technology said bluntly that in order to attract .

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