Tham khảo tài liệu 'european broad casting law and policy part 10', văn bản luật, bộ máy hành chính phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 330 appendix European Therefore although many commentators suggest that the proposal will not now change it still has to secure the agreement of the Council and of the European Parliament in plenary. Although the comments made in the body of the book remain valid from this revised proposal a number of further points can be made 1. The extension of the regulatory regime to audiovisual media services seems in principle to be accepted though there is still much concern about the meaning of this term and thus the boundaries of the directive 2. Likewise the internal boundary between linear and non-linear services is accepted but unclear in practice 3. Changes have been made to the provisions dealing with co- and selfregulation 4. The possibility of including anti-avoidance provisions has been highly contentious 5. Although the simplification of advertising rules has been agreed the approach towards product placement has also proved divisive 6. Special provision has been made regarding the advertising of junk food aimed at children. Whilst we discussed the problems arising from the internal boundary in chapter 8 and the comments made then remain valid some more needs to be said about the outer boundary of audiovisual media services. The essential concern has been to ensure that the scope of the directive is not too extensive either in terms of strangling new services with limited impact or in regulating the views of private parties. The Commission was aware of this difficulty from the start suggesting that audiovisual media services covered essentially moving images provided as a business which were not ancillary to another service. The devil is in the detail and both the Council and the European Parliament sought to tidy up the Commission s original drafting. The amended proposal now defines an audiovisual media service as a service as defined by Articles 49 and 50 of the Treaty which is under the editorial responsibility of a media service provider and the
