Mặc dù chủ sở hữu pitched người thuê nhà tiềm năng một curveball, chân cho thuê $ 12 vuông có sự chú ý của họ. Tôi không gợi ý rằng bất kỳ chủ sở hữu bất động sản nhỏ chi tiêu nhiều tiền hơn trên một trình bày hơn là bảo hành bởi phạm vi của dự án. Có nói rằng, | Trump Marketing Strategies foot and the total cost of occupancy was really in the same ballpark as the competition. Even though the owner pitched prospective tenants a curveball the 12 square foot rental got their attention. I m not suggesting that any small real estate owner spend more money on a presentation than is warranted by the scope of the project. Having said that your presentation should be created to wow the intended customers and get them to seriously consider your product. Video and Computer-Based Presentations Computer-based video or slide presentations can be superb selling tools. I can see you thinking to yourself Yeh but they must be expensive. The cost depends on how extensive and detailed you want them to be. At the high end you can create a web site or interactive computer software that enables a tenant to view an apartment or office space from several different angles and see what can be seen from every window. Room sizes and rental rates can also be displayed appropriately. At the low end a Microsoft powerpoint presentation showing different parts of the property and highlighting some attributes works wonders. Such a presentation is not expensive and it s easy to find professionals who can create exactly what you desire at a price you can live with. One of the major advantages of such a presentation is its portability. All you need is a laptop and you re anywhere you want to be whether it s a home office or meeting room. Many people pitching me as Donald Trump s business advisor have used laptop presentations very effectively. Good graphics usually capture my attention. I would be remiss if I didn t talk about video and film presentations. A high-quality professionally crafted film or videotape with a well-conceived script and visual effects can be an excellent selling tool. The expense of creating it varies depending upon who you hire 187 TRUMP STRATEGIES FOR REAL ESTATE to do the work and what you want to create. The size of your project the
