Một lần xem trang được ghi lại mỗi khi một người truy cập xem một trang Web trên trang web của bạn. Số liệu này cho thấy trang web của bạn chiếm được sự quan tâm của khách truy cập của bạn. Các chương trình phân tích đơn giản chia số lượng du khách bởi số lượng các | Chapter 1 Understanding Web Analytics 19 request for a page with five images would count as six hits one hit for the page itself plus one hit for each of the five images. This has been a popular metric with sites hoping to score advertising but it can be deceiving. See Chapter 2 for an in-depth look at common terminology confusion. Pageviews A pageview is recorded each time a visitor views a Web page on your site. This metric reveals how well your site captured the interest of your visitor. Simple analytics programs divide the number of visitors by the number of pageviews to determine the average number of pages each visitor viewed. If that number is low you might need to rethink your content design or hierarchy. Visits Sometimes called a session or user session a visit describes the activity of an individual user on your site. You could also say that a visit is a series of views by the same visitor. It s interesting to note that most analytics tools will end the session if the visitor remains idle for 30 minutes although that time limit can often be adjusted in your software s options. Unique visitors The unique visitors metric represents the number of individual people who visit your Web site. Each individual is counted only once so if a person visits your site five times in the reporting period that behavior might count as five sessions but only as one unique visitor. Most analytics programs track unique visitors by their IP address which is the unique string of numbers that identifies a computer or server on the Internet. Some users are assigned dynamic IP addresses from the ISP. That means that their IP address changes daily or sometimes even every few hours or minutes. These types of users might skew your number of unique visitors slightly. Site referrers The site referrer or referring page is the URL of the previous Web page from which a link was followed. A referrer could be a search engine a blog a banner ad an e-mail an affiliate marketer a Web ring a .
