Due to a variety of factors, more and more companies are being forced to continuously cut costs, boost productivity, and struggle for success. Although their mandate might be to im- prove sales, the resources available to do this are being cut. For companies in this situation, the telephone can become a useful tool. For individuals, a career as a telemarketer can be long- lasting and highly lucrative, especially once you perfect your skills, gain experience, and develop a track record. After that, as long as you truly believe in the product/service you’re sell- ing, you will be able to sell almost anything over the telephone. It’s important to understand, however, that.
