Similarly, improved effi ciency for an individual corporation that gives it a competitive advantage but with no benefi t fl ow- ing to the society would also not justify high salary. Examples of such cases might include improvements to increase market share by dominant corporations within an industry, where ben- efi ts may be confi ned to the corporation’s shareholders but not distributed within the society in which the goods are produced or consumed. For these fi rms a high salary to attract talented executives would be a rational strategy in pursuing the corpora- tion’s own self- interest. Th e society.
