Today Service Providers are challenged to reduce costs and increase revenues by introducing innovative and profitable IP-based services. ADC’s SG-1 Service Creation Gateway, as part of a comprehensive service creation portfolio, can help by providing the capabilities needed to reduce marketing costs, and deliver differentiated web-based services and content. | SG-1 Service Gateway Today Service Providers are challenged to reduce costs and increase revenues by introducing innovative and profitable IP-based services. ADC s SG-1 Service Creation Gateway as part of a comprehensive service creation portfolio can help by providing the capabilities needed to reduce marketing costs and deliver differentiated web-based services and content. SG-1 is the first product of its kind to offer dynamic service creation capabilities optimized for the delivery and marketing of revenue-generating services to broadband subscribers. The result is a faster time to profit 1. Broadband services may be quickly and profitably marketed to target customers over a web-based medium thus increasing the take rates on promotional activities. 2. Multiple grades of broadband service may be delivered including lower cost packages to increase market share with additional revenue and profits generated through dynamic turbo button bandwidth and content on demand services. 3. Marketing provisioning and maintenance costs can be lowered by increasing and automating web-based interaction with customers thus increasing customer intimacy and reducing manual service rep interactions. To help market Internet-based services SG-1 s unique technology allows individuals or groups of customers to be selectively offered unique services and content based upon their user profiles. SG-1 then dynamically delivers these services and content without service rep interaction including the ability to increase and decrease bandwidth through turbo-button control. SG-1 is also used for the enforcement of subscriber policies security IP filtering and the creation of walled gardens required for the implementation of protected children s environments anti-virus offerings gaming and other profitable services. Small Business Public Network Residential User Organizations Mobile User Router nternet SG-1 Service Creation Gateway User Database Radius Server Mail Server J Uh SG-1 Service Gateway
