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Data For Marketing Risk And Customer Relationship Management_6

Tham khảo tài liệu 'data for marketing risk and customer relationship management_6', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Page 144 lftmbs mean of liftd1-liftd25 lftsdbs std of liftd1-liftd25 liftf 100 actmnf actomn_g bsest_p 2 prdmnf - prdmbs lci_p bsest_p - 1.96 actsdbs uci_p bsest_p 1.96 actsdbs bsest_a 2 actmnf - actmbs lci_a bsest_a - 1.96 actsdbs uci_a bsest_a 1.96 actsdbs bsest_l 2 liftf - lftmbs lci_l bsest_l - 1.96 lftsdbs ucil bsestl 1.96 lftsdbs run Finally the code that follows produces the gains table seen in Figure 6.11. The results are very similar to the results seen using the jackknifing technique. The range of values around all the estimates are fairly close indicating a robust model. proc format picture perc low-high 09.999 mult 1000000 proc tabulate data acqmod.bs_sum var liftf bsest_p prdmnf lci_p uci_p bsest_a actmnf lci_a uci_a bsest_l lftmbs lci_l uci_l class val_dec table val_dec Decile all Total prdmnf Actual Prob mean f perc. bsest_p BS Est Prob mean f perc. lci_p BS Lower CI Prob mean f perc. uci_p BS Upper CI Prob mean f perc. actmnf Percent Active mean f perc. bsest_a BS Est Active mean f perc. lci_a BS Lower CI Active mean f perc. uci_a BS Upper CI Active mean f perc. liftf Lift mean f 4. bsest_l BS Est Lift mean f 4. lci_l BS Lower CI Lift mean f 4. uci_l BS Upper CI Lift mean f 4. rts 6 row float run -----1------ -----r r----------r----r--------r--1-- 1 1-----------------------1.1 I I í Í I I I I as I BS I I I B5 I BS ị BS I BB I BS Bit I Lower I UỊpptr j I ILower I upper J I Act uni 9S Fit ị Lower I upper Percent I I CI I CI I BS EU CI I CI I I Prob I Prob J CI Prob ICI ProbI Act Ivo ActIvo I Active jActive I lift I Lift I Litt I Litt I I------1-----1 H--------1------b Ỉ-----------1--1-----1-----------------1----1-1---------1 ịoecll I I I I I I I I I I I I I I------ I jo I 4-631 1 4. 41 1 3.934 1 5.347 1 .038 1 4 101 1 3.335 4.007 1 277 2801 2 1 3ie I------i----- I----1-----1------7----i--------ị--------------------------i----1-----------H w l I 2.435 1 2.435 1 2.065 1 3.306 1 2.198 2.102 1 1.812 1 2.852 1 151 I 1 9 1241 174 .