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Research and Markets Project Management_2

Tham khảo tài liệu 'research and markets project management_2', khoa học xã hội, kinh tế chính trị phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Developing Objectives for Projects 75 Application objectives are critical because they describe the expected outcomes in the intermediate area between the learning of new tasks and procedures and the delivery of the impact of this learning. Application and implementation objectives describe how things should be or the desired state of the workplace once the project solution has been implemented. They provide a basis for evaluating on-the-job changes and performance. Impact Objectives Every project should drive one or more business impact measures. Impact objectives indicate key business measures that should improve as the application and implementation objectives are achieved. The following are typical impact objectives. When the project is completed. System downtime should be reduced from three hours per month to no more than two hours per month in six months. Incidents should decrease by 20 percent within the next calendar year. The average number of product defects should decrease from 214 to 153 per month in the Midwest region. The customer satisfaction index should rise by 2 percent during the next calendar year. Sales expenses for all titles at Proof Publishing Company should decrease by 10 percent in the fourth quarter. The average number of new accounts opened at Great Western Bank should increase from 300 to 350 per month in six months. The shelter costs per homeless person should be below 70 000 in two years. There should be an across-the-board reduction in overtime for front-of-house managers at Tasty Time restaurants in the third quarter of this year. Employee complaints should be reduced from an average of three per month to an average of one per month at Guarantee Insurance headquarters. The companywide employee engagement index should rise by one point during the next calendar year. 76 ACHIEVING BUSINESS ALIGNMENT WITH THE PROJECT There should be a 10 percent increase in Pharmaceuticals Inc. brand awareness among physicians during the next two years.