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Leander Kahney's Inside Steve's Brain_9

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Tham khảo tài liệu 'leander kahney's inside steve's brain_9', khoa học xã hội, kinh tế chính trị phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | food. Then Chieco was shown a prototype iPod with its stark white plastic front. As soon as I saw the white iPod I thought 2001 said Chieco. Open the pod bay door Hal Then it was just a matter of adding the i prefix like the iMac. When Apple first started using the prefix in 1999 with the iMac Apple said the i stood for internet. But the prefix is now used across such a wide range of products from the iPhone to iMovie software it no longer makes as much sense. Some have suggested that the i is the first person denoting the personal nature of Apple s products. Chieco presented the name to Jobs along with several dozen alternatives written on index cards. He declined to mention any of the alternative names that were considered. As he examined the index cards one-by-one Jobs sorted them into two piles one for candidates the other for rejects. The iPod card went into the reject pile. But at the end of the meeting Jobs asked the four people present for their opinions. Chieco reached across the table and pulled the iPod card from the reject pile. The way Steve had been explaining this it made sense to me said Chieco. It was the perfect analogy. It was very logical. Plus it was a good name. Jobs told Chieco he d think about it. After the meeting Jobs began market testing several alternative names on people inside and outside the company whom he trusted. He was throwing out a whole lot of names said Chieco. He had a lot. He started to ask around. A few days later Jobs informed Chieco that he d made a decision in favor of iPod. He didn t offer an explanation. He simply told Chieco I ve been thinking about that name. I like it. It s a good name. A source at Apple who asked not be to be named because he doesn t want to be fired confirmed Chieco s story. Athol Foden a naming expert and president of Brighter Naming of Mountain View California noted that Apple had already trademarked the iPod name on July 24 2000 for an Internet kiosk a project that never saw the light of day. .