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101 for Accounting, Law, Consulting, and Professional Services Firms

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Troy Waugh, CPA, MBA, is a leading author, speaker, teacher, and consultant to the accounting industry. Troy helps public accounting firms grow. He and his experienced team of consultants have helped firms add more than $500 million in new business through their consulting, training, and alliance services. | STRATEGIES Accounting Law Consulting and Professional Services Finns TROY WAUGH Marketing IUI Strategies for Accounting Law Consulting and Professional Services Firms Troy Waugh WILEY John Wiley Sons Inc. Praise for 101 Marketing Strategies Not only is the book well-written and helpful to me but I will ask all the attorneys in my firm to read 101 Marketing Strategies. William H. Lassiter Esq. Managing Partner Lassiter Tidwell Hildebrand PLLC Nashville TN In a marketplace full of books that take professional services marketing to the level of rocket science Troy Waugh strips out the rhetoric and delivers the professional services guide to common sense marketing. Taking all the experience that he has gathered over 30 years Troy delivers a great collection of tips and ideas that can help any professional services firm juinp-start their marketing efforts. Every professional should read this book. Gordon Lee National Director of Marketing BDO Dunwoody LLP Toronto ON Canada Troy Waugh s latest book 101 Marketing Strategies is a must read in today s competitive woit.d of selling professional services. Full ofpractical results-based microactions 101 Marketing Strategies is not about gimmicks but about the proven effectiveness of building relationships and the discipline of process. Bill Fingland Managing Partner BKD LLP Springfield MO Too often lawyers are too busy practicing law to pay enough attention to the business side of their practice. That s why 101 Market-tag Strategies should be required reading for all legal professionals from sole practitioners to managing partners of major law firms. Troy Waugh s practical no-nonsense approach to setting business goals building up and maintaining a lucrative client base keeping employees happy and outselling the competition really works By implementing the marketing recommendations in this book I have seen palpable improvements in my civil litigation practice. Having worked with Troy Waugh for years I know that his blueprint .