Đang chuẩn bị liên kết để tải về tài liệu:
Principles of Marketing - Philip Kotler

Không đóng trình duyệt đến khi xuất hiện nút TẢI XUỐNG

Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition has changed to reflect marketing’s ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce. In addition, recognising Europe’s internationalism and the growth of globalisation, examples and cases are drawn, not from Europe alone, but from.

TÀI LIỆU LIÊN QUAN

Lecture Principles of Marketing - Chapter 4: Managing Marketing information

Lecture Principles of Marketing - Chapter 14: Marketing in the digital age

Lecture Principles of Marketing - Chapter 17: Direct and online marketing

Lecture Principles of Marketing - Chapter 20: Sustainable marketing social responsibility and ethics

Lecture Principles of Marketing - Chapter 1: Marketing - Managing profitable customer relationships

Lecture Principles of Marketing - Chapter 3: The marketing environment

Lecture Principles of Marketing - Chapter 10: Marketing channels and supply chain management

Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Lecture Principles of Marketing - Chapter 4: Managing Marketing information to gain customer insights

Lecture Principles of Marketing: Lesson 39
Đã phát hiện trình chặn quảng cáo AdBlock
Trang web này phụ thuộc vào doanh thu từ số lần hiển thị quảng cáo để tồn tại. Vui lòng tắt trình chặn quảng cáo của bạn hoặc tạm dừng tính năng chặn quảng cáo cho trang web này.