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START-UP EXPERT: GET READY By Alistair Milne

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Preface I am writing this short book for anyone who is thinking about starting their own business. To encourage and at least partially prepare them for the battle that lies ahead. Starting a company can be a lonely road . most people don't understand why anyone would do something so difficult and risky. However, the truth is, business founders are the only people who will drive the global economy forwards and upwards. Politicians, regulators, etc. usually just get in the way and worry most about keeping their jobs. Entrepreneurs innovate, generate wealth and create employment . often risking their own.