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UCDAVIS FINANCIAL REPORT 2002

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We conducted focus groups in the Plan stage of the Kleimann’s Information Design Model. Starting this project by conducting two focus groups enabled us to gather exploratory, baseline information on consumers’ awareness of, history with, and general understanding about financial privacy notices. Focus groups are helpful in the Plan stage because they help us generate hypotheses and assist in the project development by providing valuable opinions, feedback, and insights into where to concentrate the study. 2 Preference Testing We chose preference testing in the Develop stage to narrow down the multiple designs we created after the focus groups. Our intention for.