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The Challenges of Marketing Financial Services

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Then work backwards on the overall margins to see what the range will need to be for your product to be competitive in the end market and pay for all the value chain functions between you and the consumer. Price margin examples have been provided for handicraft items, but note that other product lines – food, personal care products, etc. many have different margins. Shipping and warehouse costs tend to be consistent across products, since space is space for these functions. The exception is when climate controlled (e.g. refrigeration) are required during shipping and storage. Some fair trade labels.

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