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WHERE THERE’S SMOKE - HOLLYWOOD &TOBACCO: REALITY CHECK STRIKES AGAIN!

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While 2K projection had a long head start, theater owners currently purchasing digital projectors in the US are overwhelmingly embracing Sony Digital Cinema™ 4K. As of August 2011, over 9,000 screens worldwide had converted to Sony 4K projectors. This includes more than 7,000 screens in the United States alone. About half of these Sony systems are also 3D capable. In fact, in the US, Sony 4K accounts for nearly as many 3D-capable projectors installed as all other brands combined. This large and rapidly growing installed base of 4K projectors has prompted the studios to.