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Strategic Marketing for Tourism & Hospitality

Be aware of Marketing , Service Marketing & Tourism Marketing concepts Identify the similarity and the differences between Service Marketing & Tourism Marketing List characteristics of Services and Marketing - Mix Components Classify the differences between marketing and sales. | Strategic Marketing for Tourism & Hospitality Hanoi Open University - Faculty of Tourism Lecturer: Tran Nu Ngoc Anh Strategic Marketing for Tourism & Hospitality Lecturer: Tran Nu Ngoc Anh - Faculty of Tourism - HOU Strategic Marketing for Tourism & Hospitality Course Objectives Understand strategic marketing concepts and strategic marketing tools in the tourism industry Ability to establish a strategic marketing plan for tourism organizations Ability to make presentation and to communicate the strategic marketing terms in English Content Chapter 1: Introduction to Marketing and Tourism Marketing Chapter 2: Introduction to strategic marketing Chapter 3: Macro marketing environment analysis Chapter 4: Micro marketing environment analysis Chapter 5: Market analysis Chapter 6: Pricing Chapter 7: Positioning the Product Chapter 8: Advertising and Publicity Chapter 9: Effective sales of travel products and services Chapter 10: Implementing the marketing plan Strategic Marketing for | Strategic Marketing for Tourism & Hospitality Hanoi Open University - Faculty of Tourism Lecturer: Tran Nu Ngoc Anh Strategic Marketing for Tourism & Hospitality Lecturer: Tran Nu Ngoc Anh - Faculty of Tourism - HOU Strategic Marketing for Tourism & Hospitality Course Objectives Understand strategic marketing concepts and strategic marketing tools in the tourism industry Ability to establish a strategic marketing plan for tourism organizations Ability to make presentation and to communicate the strategic marketing terms in English Content Chapter 1: Introduction to Marketing and Tourism Marketing Chapter 2: Introduction to strategic marketing Chapter 3: Macro marketing environment analysis Chapter 4: Micro marketing environment analysis Chapter 5: Market analysis Chapter 6: Pricing Chapter 7: Positioning the Product Chapter 8: Advertising and Publicity Chapter 9: Effective sales of travel products and services Chapter 10: Implementing the marketing plan Strategic Marketing for Tourism & Hospitality Lecturer: Tran Nu Ngoc Anh - Faculty of Tourism - HOU Strategic Marketing for Tourism & Hospitality Duration of the Course 60 periods (04 credits) 12 lessons (indoor class) Exams Participation: 10% of the total mark Course Project: 30% of the total mark & condition to take the final exam Final exam: 60% of the total mark (multi - choice + open questions) If students do not do the course project, he/she will be not allowed to take the final exam. Strategic Marketing for Tourism & Hospitality Lecturer: Tran Nu Ngoc Anh - Faculty of Tourism - HOU Strategic Marketing for Tourism & Hospitality Course Project Establish a strategic marketing plan for a tourism organization that you know well, including following compulsory requirements: Introduction to the organization Macro environment analysis for the selected organization The analysis of the organization The competitor analysis (Analyze with at least 2 main competitors) The market analysis and questionnaire .