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If a service is not receivable outside of a member state‘s borders, then advertising minutage restrictions (i.e. the number of minutes per hour during which advertising can be shown) do not apply. Local TV services broadcasting on DTT using GI spectrum multiplexes will be able to take advantage of this and maximise the opportunities of increased advertising minutage. It will be a matter for those providers to balance the minutage for advertising with sufficiently high quality programming content to maximise revenues and equally appeal to audiences. .