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Children were among the most enthusiastic early viewers of television. Programs targeted specifically at children were intro- duced early, with Howdy Doody making its debut in 1947 and a number of popular series such as Kukla, Fran, and Ollie; Jam- boree Room;and Children’sMatinee on the air by 1948 (Television Magazine 1948). Children’s programs accounted for more time on network television than any other category in 1950 (Roslow 1952), and by 1951 advertiserswere spending $400,000 perweek to reach the children’s market (Television Magazine 1951). .