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NX0441 - Managing for sustainable Competitive Advantage

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“Making a difference to families by offering low cost, high quality economical cars regardless of price range”is what our company - Northumbria B.L.A.C.K Automotive aims to provide the customers as well as compete within the European Car Market. Through our commitment to fuel efficient cars at a reasonable price by focusing on research and development to improve the quality and efficiency, we aim to become a prestigious company by gaining a 5% market share in the city car market and a 3% market share in the luxury car market | Our team use the delegation, empowerment and negotiating skills through this business game in way of as the Managing Director, Andrew will delegate the tasks of each round to the suitable person and force us to have the responsibilities to our tasks. Furthermore, we also can use the negotiating skill in term of exchange some tasks if we do not feel very clear at is compare to others. We were going to have meeting twice a week to discuss about the results of the previous round and make the decisions for the next rounds. We play each role based on the strengths of personalities, so, that why we nominate by self to the suitable role in the business game as the chart above shows. Everyone works well on their responsibilities and a task that is why got the profits for the fourth year. Each member has to reach the previous results, make a personal judgment and comments, then we go to the meeting and express what we think about the results, what are weaknesses or strengths, what we need to improve and develop.