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Lecture Introduction to desktop publishing with digital graphics: Chapter 10 - Kevin Niemeyer

Chapter 10 - Creating marketing materials. In this chapter, students will be able to understand: Recognize consistent design elements, evaluate effective use of color, maintain consistency between documents, import and export style sheets, create a brochure, create the brochure interior,. | Creating Marketing Materials Chapter Workshop Foundations Maintain Consistency Workshop Toolbox Transfer Style Sheets Projects Project 10-1: Import and Export Style Sheets Project 10-2: Create a Brochure Project 10-3: Create the Brochure Interior Project 10-4: Design a Booklet Project 10-5: Design Web Pages Skills You Will Learn Copyright © The McGraw-Hill Companies, Inc. All rights reserved. 10 Design as a Team Creating Marketing Materials Chapter Projects Project 10-6: Add Hyperlinks Project 10-7: Create a PowerPoint Presentation Project 10-8: Create Images for a Presentation Project 10-9: Add Effects to a Presentation Skills You Will Learn Copyright © The McGraw-Hill Companies, Inc. All rights reserved. 10 Design as a Team Creating Marketing Materials Businesses place advertisements based on their target audience. Advertisers need to consider cost, as well as media outlets, when advertising a product. Advertise Your Product pg. 406 Chapter 10 Design as a Team Creating Marketing Materials pg. 406 Chapter 10 Design as a Team Foundations Recognize consistent design elements Evaluate effective use of color You Will Learn To Key Term Pantone pg. 407 Design as a Team Foundations Pantone A standardized color system that offers custom-color inks used in professional printing. (pg. 408) Maintain Consistency pg. 407-408 Repetition is a primary design focus in marketing materials. To keep colors consistent in a design, use CMYK or RGB color values. Pantone is another common standardized color system. Design as a Team What is Pantone? Maintain Consistency Foundations Pantone is a standardized color system that offers custom-color inks used in professional printing. Design as a Team Maintain Consistency Assessment pg. 408 Which of the four main design principles is a primary design focus in marketing materials? Answer: C Explanation: Repetition is a primary design focus in marketing materials. A. proximity B. alignment C. repetition D. contrast Design as a Team Toolbox . | Creating Marketing Materials Chapter Workshop Foundations Maintain Consistency Workshop Toolbox Transfer Style Sheets Projects Project 10-1: Import and Export Style Sheets Project 10-2: Create a Brochure Project 10-3: Create the Brochure Interior Project 10-4: Design a Booklet Project 10-5: Design Web Pages Skills You Will Learn Copyright © The McGraw-Hill Companies, Inc. All rights reserved. 10 Design as a Team Creating Marketing Materials Chapter Projects Project 10-6: Add Hyperlinks Project 10-7: Create a PowerPoint Presentation Project 10-8: Create Images for a Presentation Project 10-9: Add Effects to a Presentation Skills You Will Learn Copyright © The McGraw-Hill Companies, Inc. All rights reserved. 10 Design as a Team Creating Marketing Materials Businesses place advertisements based on their target audience. Advertisers need to consider cost, as well as media outlets, when advertising a product. Advertise Your Product pg. 406 Chapter 10 Design as a Team Creating Marketing .