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Lecture Business driven technology: Chapter 14 - Paige Baltzan, Amy Phillips

After completing this chapter, students will be able to: Compare ecommerce and ebusiness; compare the four types of ebusiness models; describe the benefits and challenges associated with ebusiness; explain the differences among eshops, emalls, and online auctions. | CHAPTER 14 Ebusiness LEARNING OUTCOMES 14.1 Compare ecommerce and ebusiness 14.2 Compare the four types of ebusiness models 14.3 Describe the benefits and challenges associated with ebusiness 14.4 Explain the differences among eshops, emalls, and online auctions EBUSINESS The Internet is a powerful channel that presents new opportunities for an organization to: Touch customers Enrich products and services with information Reduce costs EBUSINESS How do ecommerce and ebusiness differ? Ecommerce – the buying and selling of goods and services over the Internet Ebusiness – the conducting of business on the Internet including, not only buying and selling, but also serving customers and collaborating with business partners EBUSINESS Industries Using Ebusiness EBUSINESS MODELS Ebusiness model – an approach to conducting electronic business on the Internet EBUSINESS MODELS Business-to-Business (B2B) Electronic marketplace (emarketplace) – interactive business . | CHAPTER 14 Ebusiness LEARNING OUTCOMES 14.1 Compare ecommerce and ebusiness 14.2 Compare the four types of ebusiness models 14.3 Describe the benefits and challenges associated with ebusiness 14.4 Explain the differences among eshops, emalls, and online auctions EBUSINESS The Internet is a powerful channel that presents new opportunities for an organization to: Touch customers Enrich products and services with information Reduce costs EBUSINESS How do ecommerce and ebusiness differ? Ecommerce – the buying and selling of goods and services over the Internet Ebusiness – the conducting of business on the Internet including, not only buying and selling, but also serving customers and collaborating with business partners EBUSINESS Industries Using Ebusiness EBUSINESS MODELS Ebusiness model – an approach to conducting electronic business on the Internet EBUSINESS MODELS Business-to-Business (B2B) Electronic marketplace (emarketplace) – interactive business communities providing a central market where multiple buyers and sellers can engage in ebusiness activities Business-to-Consumer (B2C) Common B2C ebusiness models include: eshop – a version of a retail store where customers can shop at any hour of the day without leaving their home or office emall – consists of a number of eshops; it serves as a gateway through which a visitor can access other eshops Business types: Brick-and-mortar business Pure-play business Click-and-mortar business Consumer-to-Business (C2B) Priceline.com is an example of a C2B ebusiness model The demand for C2B ebusiness will increase over the next few years due to customer’s desire for greater convenience and lower prices Consumer-to-Consumer (C2C) Online auctions Electronic auction (eauction) - Sellers and buyers solicit consecutive bids from each other and prices are determined dynamically Forward auction - Sellers use as a selling channel to many buyers and the highest bid wins Reverse auction - Buyers .