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Lecture E-commerce (7/e): Chapter 4 - Kenneth C. Laudon, Carol Guercio Traver

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Chapter 4 - Building an E-commerce web site. In this chapter, we will address the following questions: What are the factors you should take into account when sizing a Web site’s infrastructure? Why are peak times an important factor to consider? What reasons were behind Hilfiger’s choice of ATG for its Web site solution? How can operators of smaller sites deal with the right-sizing issue? | E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. seventh edition Copyright © 2011 Pearson Education, Inc. E-commerce: Business. Technology. Society. Chapter 4: Building an E-commerce Web Site Copyright © 2010 Pearson Education, Inc. Slide 4- Chapter 4 Building an E-commerce Web Site Copyright © 2011 Pearson Education, Inc. Tommy Hilfiger Right-Sizes Its Web Store Class Discussion What are the factors you should take into account when sizing a Web site’s infrastructure? Why are peak times an important factor to consider? What reasons were behind Hilfiger’s choice of ATG for its Web site solution? How can operators of smaller sites deal with the right-sizing issue? Slide 4- Building an E-commerce Site: A Systematic Approach Most important management challenges: Developing a clear understanding of business objectives Knowing how to choose the right technology to achieve those objectives Slide 4- Pieces of the Site-Building Puzzle Main areas where you will need to make decisions: Human resources and organizational capabilities Creating team with skill set needed to build and manage a successful site Hardware Software Telecommunications Site design Slide 4- The Systems Development Life Cycle Methodology for understanding business objectives of a system and designing an appropriate solution Five major steps: Systems analysis/planning Systems design Building the system Testing Implementation Slide 4- Web Site Systems Development Life Cycle Figure 4.2, Page 209 Slide 4- System Analysis/Planning Business objectives: List of capabilities you want your site to have System functionalities: List of information system capabilities needed to achieve business objectives Information requirements: Information elements that system must produce in order to achieve business objectives Slide 4- Table 4.1, Page 210 Slide 4- Systems Design: Hardware and Software Platforms System design . | E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. seventh edition Copyright © 2011 Pearson Education, Inc. E-commerce: Business. Technology. Society. Chapter 4: Building an E-commerce Web Site Copyright © 2010 Pearson Education, Inc. Slide 4- Chapter 4 Building an E-commerce Web Site Copyright © 2011 Pearson Education, Inc. Tommy Hilfiger Right-Sizes Its Web Store Class Discussion What are the factors you should take into account when sizing a Web site’s infrastructure? Why are peak times an important factor to consider? What reasons were behind Hilfiger’s choice of ATG for its Web site solution? How can operators of smaller sites deal with the right-sizing issue? Slide 4- Building an E-commerce Site: A Systematic Approach Most important management challenges: Developing a clear understanding of business objectives Knowing how to choose the right technology to achieve those objectives Slide 4- Pieces of the Site-Building .