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Lecture E-commerce and e-business for managers - Chapter 15: Online industries

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Chapter 15 provides knowledge of online industries. This chapter includes contents: Retailing on the web; medical services online; health and nutrition; online travel; transportation and shipping; online automotive sites; energy online; selling brainpower online; online art dealers; online grocery stores; online real estate; online legal services; government online; insurance online; children online; purchasing event tickets online; genealogy online. | Chapter 15, Online Industries Outline 15.1 Introduction 15.2 Retailing on the Web 15.3 Medical Services Online; Health and Nutrition 15.4 Online Travel 15.5 Transportation and Shipping 15.6 Online Automotive Sites 15.7 Energy Online 15.8 Selling Brainpower Online 15.9 Online Art Dealers 15.10 Online Grocery Stores 15.11 Online Real Estate 15.12 Online Legal Services 15.13 Government Online 15.14 Insurance Online 15.15 Children Online 15.16 Purchasing Event Tickets Online 15.17 Genealogy Online 15.1 Introduction Every major industry has used the Web to enhance business practices and create new markets and distribution channels Providing unique and highly targeted information is a key to developing site traffic 15.2 Retailing on the Web Retail store Purchases goods from a wholesaler, marks up the price and then offers the products to consumers Online retailers can communicate easily with suppliers, shipping companies and customers Most Web retailers use the shopping-cart model exclusively Other Web retailers integrate other models such as the auction model or price-comparison model E-tailers often offer lower prices to generate brand awareness and increase site traffic Consider if short-term losses equal long term success Examples: Amazon.com Bestbuy.com Kennethcole.com Sharperimage.com 15.2 Retailing on the Web 15.3 Medical Services Online The Web gives consumers access to case studies, medical journal articles and doctors who can answer questions Health Insurance Portability and Accountability Act (HIPAA) Requires medical offices and other healthcare related agencies to perform many of their administrative tasks online Examples: WebMD Sickbay.com Dr.Koop 15.3 Medical Services Online WebMD home page. (Copyright © 2000 WebMD Corporation. Reprinted with permission.) 15.4 Online Travel Customers now have the power to bypass a travel agent Discounts and low fares available online Name-your-price for tickets, hotels and car rentals “Last minute” | Chapter 15, Online Industries Outline 15.1 Introduction 15.2 Retailing on the Web 15.3 Medical Services Online; Health and Nutrition 15.4 Online Travel 15.5 Transportation and Shipping 15.6 Online Automotive Sites 15.7 Energy Online 15.8 Selling Brainpower Online 15.9 Online Art Dealers 15.10 Online Grocery Stores 15.11 Online Real Estate 15.12 Online Legal Services 15.13 Government Online 15.14 Insurance Online 15.15 Children Online 15.16 Purchasing Event Tickets Online 15.17 Genealogy Online 15.1 Introduction Every major industry has used the Web to enhance business practices and create new markets and distribution channels Providing unique and highly targeted information is a key to developing site traffic 15.2 Retailing on the Web Retail store Purchases goods from a wholesaler, marks up the price and then offers the products to consumers Online retailers can communicate easily with suppliers, shipping companies and customers Most Web retailers use the shopping-cart model .