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Ebook Public relations - Strategies and tactics (11th edition): Part 1

(BQ) Part 1 book "Public relations - Strategies and tactics" has contents: Defining public relations, the evolution and history of public relations, ethical considerations and the role of professional bodies, the practice of public relations, the role and scope of research in public relations,.and other contents. | www.downloadslide.com Public Relations  Strategies and Tactics For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization and adaptation from the North American version. Global edition Global ed ition Global edition Public Relations Strategies and Tactics ELEVENTH edition ELEV EN TH ed ition Pearson Global Edition Wilcox Cameron Reber This is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada you should be aware that it has been imported without the approval of the Publisher or Author. Dennis L. Wilcox • Glen T. Cameron • Bryan H. Reber www.downloadslide.com Public Relations Strategies and Tactics A01_WILC6586_11_SE_FM.indd 1 5/26/14 9:40 PM www.downloadslide.com This page is intentionally left blank. A01_WILC6586_11_SE_FM.indd 2 5/26/14 9:40 PM www.downloadslide.com Public Relations Strategies and Tactics Eleventh Edition Global Edition Dennis L. Wilcox School of Journalism & Mass Communications San Jose State University Glen T. Cameron School of Journalism University of Missouri Bryan H. Reber Grady College of Journalism & Mass Communications University of Georgia Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo A01_WILC6586_11_SE_FM.indd 3 5/26/14 9:40 PM www.downloadslide.com Head of Learning Asset Acquisition, Global Edition: Laura .