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Ebook Management information systems (12th edition): Part 2

(BQ) Part 2 book "Management information systems" has contents: Enhancing decision making, managing knowledge, building information systems, managing projects, managing global systems; achieving operational excellence and customer intimacy: enterprise applications,.and other contents | P A R T T H R E E Key System Applications for the Digital Age Chapter 9 Chapter 11 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Managing Knowledge Chapter 12 Enhancing Decision Making Chapter 10 E-Commerce: Digital Markets, Digital Goods Part Three examines the core information system applications businesses are using today to improve operational excellence and decision making. These applications include enterprise systems; systems for supply chain management, customer relationship management, collaboration, and knowledge management; e-commerce applications; and decision-support systems. This part answers questions such as: How can enterprise applications improve business performance? How do firms use e-commerce to extend the reach of their businesses? How can systems improve collaboration and decision making and help companies make better use of their knowledge assets? Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications LEARNING OBJECTIVESS CHAPTER OUTLINE After reading this chapter, you will be able to answer the following questions: 9.1 ENTERPRISE SYSTEMS What Are Enterprise Systems? Enterprise Software Business Value of Enterprise Systems 9.2 SUPPLY CHAIN MANAGEMENT SYSTEMS The Supply Chain Information Systems and Supply Chain Management Supply Chain Management Applications Global Supply Chains and the Internet Business Value of Supply Chain Management Systems 9.3 CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS What Is Customer Relationship Management? Customer Relationship Management Software Operational and Analytical CRM Business Value of Customer Relationship Management Systems 9.4 ENTERPRISE APPLICATIONS: NEW OPPORTUNITIES AND CHALLENGES Enterprise Application Challenges Next-Generation Enterprise Applications 9.5 HANDS-ON MIS PROJECTS Management Decision Problems Improving Decision Making: Using Database Software to Manage Customer Service Requests Improving .