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Lecture Entrepreneurship: Chapter 8 - William D. Bygrave, Andrew Zacharakis, Sean Wise

Chapter 8 The business planning process. The topics discussed in this chapter are: explain why it is important to look to the future when determining a venture’s value, describe how the time pattern of cash flows relates to venture value, understand the need to consider both forecast period and terminal value cash flows when determining a venture’s value, understand the difference between required cash and surplus cash,. | Entrepreneurship Canadian Edition William D. Bygrave, Andrew Zacharakis, Sean Wise 1 THE BUSINESS PLANNING PROCESS Chapter 8 2 3 Learning Objectives The Planning Process Learning Objective 8.1 Describe the business planning process. The Story Model Learning Objective 8.2 Explain what is a story model. The Business Plan Learning Objective 8.3 Describe each section of a business plan. Types of Plans Learning Objective 8.4 Describe the different types of business plans. Style Pointers for the Written Plan and Oral Presentation Learning Objective 8.5 Describe how to do a written or oral business plan presentation. 3 4 Today’s Key Concepts Business Plan The Planning Process Back of the Napkin Diagram (BoND) KPIs UVP Defensible Competitive Advantage Elevator Pitching 4 It is a small investment in time and cost when compared to the time and cost of starting a business. It forces the entrepreneur to think critically about all aspects of the business venture. It can later be used as a benchmark to monitor the progress of the business. “Plans are nothing, but planning is everything” - GEN Dwight D. Eisenhower You Need a Business Plan ***new slide*** 5 Many established ventures use business model canvas instead of a business plan. Many startups use a lean startup canvas not a business plan So why write one? Helps stakeholders align. It forces the entrepreneur to think critically about all aspects of the business venture. It can later be used as a benchmark to monitor the progress of the business. Not the paper, but the ideas that matter. “No plan survives first contact with customer” Steve Blank Wait! No One Reads a Business Plan ***new slide*** 6 Start business planning when starting to think about a new venture Organize information into topic areas Focus on critical aspects of the business model and follow basic/common plan formats Keep in mind—the business plan is a “living document.” It will continue to evolve as you progress. Business Planning Is a Continuous Process 7 | Entrepreneurship Canadian Edition William D. Bygrave, Andrew Zacharakis, Sean Wise 1 THE BUSINESS PLANNING PROCESS Chapter 8 2 3 Learning Objectives The Planning Process Learning Objective 8.1 Describe the business planning process. The Story Model Learning Objective 8.2 Explain what is a story model. The Business Plan Learning Objective 8.3 Describe each section of a business plan. Types of Plans Learning Objective 8.4 Describe the different types of business plans. Style Pointers for the Written Plan and Oral Presentation Learning Objective 8.5 Describe how to do a written or oral business plan presentation. 3 4 Today’s Key Concepts Business Plan The Planning Process Back of the Napkin Diagram (BoND) KPIs UVP Defensible Competitive Advantage Elevator Pitching 4 It is a small investment in time and cost when compared to the time and cost of starting a business. It forces the entrepreneur to think critically about all aspects of the business venture. It can later be used as a .