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Lecture Strategic market management: Chapter 7 - David A. Aaker

Chapter 7 - Creating advantage: Synergy and commitment vs. opportunism vs. adaptability. This chapter presents the following content: The sustainable competitive advantage, the role of synergy, strategic commitment, opportunism, and adaptability. | Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- Part Two Creating, Adapting, and Implementing Strategy Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability Chapter Seven Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- The Sustainable Competitive Advantage The Way You Compete Product strategy Positioning strategy Manufacturing strategy Distribution strategy, etc. Basis of Competition Assets and competencies What You Offer Value Proposition Where You Compete Product-market selection Competitor selection Figure 7.2 SCA Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- SCAs versus KSFs Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- SCA Study 248 businesses asked for SCA Average number of SCAs—4.6 Top named of 30: Quality reputation—105 Customer service—78 Name . | Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- Part Two Creating, Adapting, and Implementing Strategy Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability Chapter Seven Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- The Sustainable Competitive Advantage The Way You Compete Product strategy Positioning strategy Manufacturing strategy Distribution strategy, etc. Basis of Competition Assets and competencies What You Offer Value Proposition Where You Compete Product-market selection Competitor selection Figure 7.2 SCA Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- SCAs versus KSFs Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- SCA Study 248 businesses asked for SCA Average number of SCAs—4.6 Top named of 30: Quality reputation—105 Customer service—78 Name visibility—71 Management/staff—65 Low-cost production—53 Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- Synergy Two or more businesses in combination will generate: Increased customer value and thus loyalty and/or sales Lower operating costs Reduced investment Challenge Finding it Overcoming organizational issues Especially when an alliance is involved Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- Core Assets & Competencies Assets & competencies that underlie a large set of businesses A tree metaphor illustration Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- Strategic Philosophies Strategic commitment Strategic opportunism Strategic adaptability Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- Strategic Commitment Assumes that the current strategy will work into the future Tunnel vision—avoid distractions Buy-in throughout the organization Improve the offering, the costs, the