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Lecture The sports event management and marketing playbook (2nd Edition): Chapter 5 - Frank Supovitz

Starting the Clock on the Sports Event Planning Process. This chapter’s objectives are to: Understand and appreciate the importance of economic, social, cultural, political, and environmental sustainability for planned events; recognize and understand the economic, social, political, cultural, and environmental changes that are affecting the global events industry; identify and benefit from the demographic changes affecting the global event industry;. | Starting the Clock on the Sports Event Planning Process Sports Event Management and Marketing Playbook Play 5 Starting the Clock on the Sports Event Planning Process: Overview Sports event managers spend more time planning than actually executing an event Planning and building a team to execute the strategies and tactics go hand-in-hand Use the P-A-P-E-R Test to help develop a list of elementary tasks for the event Starting the Clock on the Sports Event Planning Process: Overview The elementary task list will form a list of deadlines for the event Use Critical Task Analysis to flesh out the needs for completing each task by the set deadlines It is essential to use all available resources and put in place a capable team to complete the tasks identified to successfully execute the event Key Terms Elementary tasks Key activities Supportive tasks Decision points Critical dates calendar Critical task analysis Organization chart Example of Elementary Tasks Develop an event budget Confirm | Starting the Clock on the Sports Event Planning Process Sports Event Management and Marketing Playbook Play 5 Starting the Clock on the Sports Event Planning Process: Overview Sports event managers spend more time planning than actually executing an event Planning and building a team to execute the strategies and tactics go hand-in-hand Use the P-A-P-E-R Test to help develop a list of elementary tasks for the event Starting the Clock on the Sports Event Planning Process: Overview The elementary task list will form a list of deadlines for the event Use Critical Task Analysis to flesh out the needs for completing each task by the set deadlines It is essential to use all available resources and put in place a capable team to complete the tasks identified to successfully execute the event Key Terms Elementary tasks Key activities Supportive tasks Decision points Critical dates calendar Critical task analysis Organization chart Example of Elementary Tasks Develop an event budget Confirm event location details Develop attractions and activities Create a schedule of events Define staffing needs Sell sponsorships Book entertainment Advertise and promote the event to fans and non-fans Recruit, train and orient staff Setup and install the event Operate the event Disassemble and move out the event Document the event for future sponsorship sales efforts Evaluate the event Creating a Critical Dates Calendar Create preliminary deadlines for each elementary task chronologically, starting from the bottom and working backwards Identify start dates, allowing proper time to complete each task Some tasks with similar deadlines will take longer than others to complete The evaluation of tasks and their timelines is called Critical Task Analysis Using Critical Task Analysis Set a preliminary Critical Dates Calendar, then “explode” it to identify the component tasks for each elementary task Each elementary task may be compiled of multiple key activities and decision points Set deadlines