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The Relationship between Eco-friendly Practices and Attitudes toward Green Hotels for Domestic Tourists

Green management is an inevitable trend in the hotel industry as a response to the needs of sustainable development. However the common question is whether tourists care about the environmental protection measures of hotels. This study sets out to examine the relationship between green activities in hotel rooms and the attitude of tourists. | VNU Journal of Science: Economics and Business, Vol. 33, No. 2 (2017) 101-111 The Relationship between Eco-friendly Practices and Attitudes toward Green Hotels for Domestic Tourists Nguyen Thi Phuong Thao* National Economics University, 207 Giai Phong Str., Hai Ba Trung Dist., Hanoi, Vietnam Received 7 March 2017 Revised 18 April 2017, Accepted 26 June 2017 Abstract: Green management is an inevitable trend in the hotel industry as a response to the needs of sustainable development. However the common question is whether tourists care about the environmental protection measures of hotels. This study sets out to examine the relationship between green activities in hotel rooms and the attitude of tourists. The results of the study have confirmed that the attitudes of hotel guests are positively related to their preference for green practices. Among all factors, the utilization of new technology appliances has the strongest influence on guests’ attitude. Based on the research result, it is suggested that the hotelier should employ new technology appliances as well as launch plenty of environmentally friendly policies in order to obtain a positive attitude from their customers. Keywords: Environmentally friendly hotel, green practices, tourist attitude. 1. Introduction * hotel industry has vowed to preserve the environment via sustainability and eco-friendly practices. Moreover, there is a growing concern amongst citizens about environmental issues, such as global warming, ozone depletion and habitat destruction. Many individuals are now becoming aware that by changing their purchasing behaviors the environment is likely to be protected. As a consequence the number of green consumers who are willing to purchase environmentally friendly products begins to mushroom worldwide. Recently, this green consumerism has moved to the hotel sector in order to expect the hoteliers to pay attention to environmental concerns and to operate sustainably. Clausing (2008) found .