Đang chuẩn bị liên kết để tải về tài liệu:
Lecture Web technologies and programming – Lecture 30: Search engine optimization (SEO)

After studying this chapter you will be able to understand: What is SEO? What are organic results? Why SEO? How does a search engine works? conceptual categories, SEO tactics and methods, mobile SEO, what is mobile SEO, techniques of mobile SEO, tools for mobile SEO. | 1 CIIT-Human Computer Interaction-CSC456-Fall-2015-Mr. Tehseen Riaz Abbasi 1 2 3 3 grgf Web Services - Introduction History of Web Services Web services serves as a component Web Services Advantages How Does a Web Service Work? Web Services architecture Service provider Service registry Service requestor 4 Components of Web Services XML – eXtensible Markup Language SOAP – Simple Object Access Protocol UDDI – Universal Description, Discovery and Integration specification WSDL – Web Services Description Language Introduction to Web Hosting Types of Web Hosting Self-hosting Shared hosting Dedicated hosting Grid Hosting Collocated hosting Web Hosting Companies Selecting a Host 5 What is SEO? What are Organic Results? Why SEO? How does a Search Engine works? Conceptual Categories SEO Tactics and Methods Mobile SEO What is Mobile SEO Techniques of Mobile SEO Tools for Mobile SEO 6 Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. 7 The process of improving web pages so they rank higher in search engines for your targeted keywords. grgf 7 SEO stands for Search Engine Optimization. SEO is all about optimizing a website for growing visibility in organic (non-paid, natural) search engine results. 8 The process of improving web pages so they rank higher in search engines for your targeted keywords. grgf 8 9 Pay Per Click Organic Pay Per Click 10 To rank a website well in search engine results. To improve the volume and quality of traffic of a website from search engines. To market by understanding how search algorithms work, and what human visitors might search. 11 For better learning of SEO, it is essential that you understand how search engines works. These are the activities a search engine perform to build result Crawling Indexing Processing Calculating Relevancy Retrieving Results Crawling Process of fetching all the web pages linked to | 1 CIIT-Human Computer Interaction-CSC456-Fall-2015-Mr. Tehseen Riaz Abbasi 1 2 3 3 grgf Web Services - Introduction History of Web Services Web services serves as a component Web Services Advantages How Does a Web Service Work? Web Services architecture Service provider Service registry Service requestor 4 Components of Web Services XML – eXtensible Markup Language SOAP – Simple Object Access Protocol UDDI – Universal Description, Discovery and Integration specification WSDL – Web Services Description Language Introduction to Web Hosting Types of Web Hosting Self-hosting Shared hosting Dedicated hosting Grid Hosting Collocated hosting Web Hosting Companies Selecting a Host 5 What is SEO? What are Organic Results? Why SEO? How does a Search Engine works? Conceptual Categories SEO Tactics and Methods Mobile SEO What is Mobile SEO Techniques of Mobile SEO Tools for Mobile SEO 6 Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them .